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You may have wondered why it is so much harder to buy generics in the stores around you. Generally, the businesses around you try to show you the lowest prices possible. They know that people love saving money so they advertise the fact that they have the least expensive products. Yet none of the pharmacies seems particularly interested in selling you the lower costing generic versions of the medication.
If you think that there is some conspiracy going on to make things this way you are right! Except, there is no secret conspiracy, it is all out in the open. Things are not happening this way because the pharmacy owners and the pharmaceutical product manufacturers are evil. Things are this way because this is the best way to extract the maximum amount of profit out of these products, and you know all these businesses only care about profit. This is why they try to downplay cheap Kamagra in the UK, and instead, spend millions advertising Viagra.
It is also a simple concept of profit margins. Imagine that a company is selling a pack of Viagra for 20 pounds. They may have a profit margin on it of 4-5 pounds, meaning they get 4-5 pounds per pack sold. Now comes cheap Kamagra in the UK, selling for 5 pounds only. Obviously, this is a fantastic deal for the buyer but think about this. The total cost of Kamagra may be lower than just what the pharmacy was earning from selling one pack of Viagra.
Now you understand why pharmacies do not want to stock generics. Sure, generic medications are easier to buy for the public, but they do not have as much of a profit margin. On the other hand, you will find a totally different scenario if you go online. Pharmacies know that people only have access to a few pharmacies around them, so people will pay whatever price they ask. Online shops know that the customer can just go to another store in just a few clicks. Thus they keep the prices low; to make sure their customers do not go to the competition.